The initiative aims to raise awareness about the environmental crisis and encourage players to take action. This is achieved through a series of in-game events, challenges, and rewards. Players can participate in these activities to earn points, which can be redeemed for real-world rewards like charitable donations. The initiative is a collaboration between PUBG Mobile and the World Wildlife Fund (WWF).
The series explores the fictional world of Erangel, a map in the popular online game, PUBG. Erangel is a beautiful island with diverse landscapes, from lush forests to vast plains. However, climate change has ravaged the island, transforming it into a desolate wasteland.
It’s all in conjunction with a new “Run for Green” in-game challenge going from September 11-24. During that time, the game will keep track of the distance the PUBG Mobile community runs in-game, with progress contributing towards milestones that will help aid projects looking to preserve natural environments in Brazil, Indonesia, and Pakistan. Players will also unlock in-game customization items and a special garden in the game’s Home mode that can be outfitted with endangered trees and plants by progressing the Run for Green campaign. Endangered California Redwood and Giant Baobab trees are additionally being added for use in the game’s creative World of Wonder. Creative-minded players who create variants of the climate-change ravaged Ruins of Erangel map using the new items will have their work judged by the PUBG Mobile team and be eligible to win a share of a $12,500 prize pool. If players collectively play the official new Play for Green map or user-created ones 10 million times, the PUBG Mobile team will double their contribution to the environmental projects chosen as part of the campaign.
A. Gaming for a Greener Future
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The Run for Green event is a collaborative effort between the gaming community and environmental organizations. It aims to raise awareness about the importance of protecting natural resources and encourage players to engage in sustainable practices. The event will feature a series of challenges and activities that will allow players to earn in-game rewards while contributing to environmental conservation.
He believes that gaming can be a powerful tool for social change and can be used to promote positive social values. This statement reflects a growing trend in the gaming industry, where developers and publishers are increasingly recognizing the potential of games to be more than just entertainment. They are actively seeking ways to integrate social responsibility and positive social impact into their games and their business practices.
